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AVATR is a high-end intelligent electric vehicle brand jointly established by Changan Automobile, Huawei, and CATL in 2020. The main products of AVATR include AVATR 11 and AVATR 07. AVATR 11, the first intelligent electric vehicle of AVATR Technology, is positioned as an emotionally intelligent electric vehicle. It is standardly equipped with Huawei's full-stack intelligent vehicle solution, featuring a deeply customized HarmonyOS cockpit and Huawei's advanced intelligent driving system ADS 2.0. The AVATR 11 Harmony Edition holds a leading position in the 300,000-yuan luxury pure electric vehicle market with its intelligent driving and endurance capabilities.
AVATR 07 is noted for its remarkable active safety performance and high-strength body structure. It adopts a "six-horizontal and nine-vertical" high-strength steel frame and aluminum alloy materials, ensuring the high strength and stability of the vehicle body. AVATR 07 is also equipped with Huawei's omnidirectional anti-collision system CAS 3.0, providing all-round safety protection.
The market positioning of the AVATR brand is in the high-end intelligent electric vehicle market, mainly targeting consumers who pursue intelligent and high-quality travel experiences. Its products not only take the lead in technology but also pursue future aesthetics in design, offering elegant and sporty exterior designs, luxurious interiors, and strong dynamic performance.
The goal is to become a leader in future-oriented intelligent mobility solutions, promoting innovation and development in the electric vehicle industry by integrating the technological advantages and resources of the three parties.
