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At the beginning of 2026, Kia Setus, as a global strategic SUV model of the brand, continued its strong sales momentum. With its dynamic design, rich configuration, and global quality, the Saitus is becoming an important force for Kia to expand its overseas markets, especially in regions such as Central Asia, Australia, and Mexico where it has performed outstandingly.
According to official data released by Kia Corporation, Kia's global sales reached 245600 vehicles in January 2026, a year-on-year increase of 2.4%. Among them, the Saitus continues to play a leading role in sales: in January, global sales reached 26959 units, ranking second among Kia's best-selling models worldwide, only behind the Lion Run; In February, global sales reached 24305 units, continuing to rank among the top in brand sales.
In overseas markets, Setus has performed particularly outstandingly. According to Kia's official disclosure, the overseas sales of the Saitus reached 23261 units in January, becoming the second best-selling model in the brand's overseas market; In February, overseas sales reached 22875 vehicles, continuing the strong momentum. Thanks to its precise positioning and high cost performance advantage as a compact SUV, the Setus is highly favored by consumers worldwide.
From the perspective of export strategy, Kia has established a comprehensive export product system. As of March 2026, Yueda Kia has exported a total of 557000 vehicles and achieved export sales of 6.06 billion US dollars. At present, EV5, Lion Platinum, Setus K5、 The export matrix consisting of six models of Sona and Huanchi has covered 89 countries and regions around the world, including Australia, New Zealand, Mexico, Singapore, Saudi Arabia, etc.
In Central Asia, Kia's brand performance is particularly impressive. According to data released by the Kazakhstan Automobile Federation, Kia sold 2800 vehicles in Kazakhstan in January 2026, a year-on-year increase of 183.1%, making it the top selling brand in the country's market that month. Although the Chevrolet Cobalt won the top spot in single vehicle sales, the Kia Sportage remains at the forefront of the SUV segment. As an important member of the Kia SUV family, the Setus also benefits from the brand's strong growth in Central Asia.
Looking ahead to the full year of 2026, Kia Motors has announced a global sales target of 3.35 million vehicles, a year-on-year increase of approximately 4.2%. Among them, the overseas market target is 2.775 million vehicles, accounting for about 83%. To achieve this goal, Kia plans to launch multiple new models and hybrid versions, including the Saitus hybrid version, EV5, and PV5, to continuously strengthen its global market competitiveness.
At present, Kia Sentus (including fuel version and upcoming hybrid version) has opened export ordering services. We are committed to providing one-stop solutions for global customers, from car selection and ordering to cross-border logistics and customs clearance assistance.
